top of page
UX Portfolio
TELUS Health MyPet
Project Overview:
This mobile app allows pet owners to consult a veterinarian online, providing easy access to professional care. My role in this project involved UX copywriting and content design, collaborating closely with UX designers, and receiving feedback from content strategists and brand owners. The project timeline was about six weeks before launch, with additional tweaks post-launch.
Problem Statement:
Many pet owners, particularly busy professionals, find it challenging to schedule in-person veterinary appointments for their pets’ well-being. TELUS Health MyPet™ aims to bridge this gap by offering a reliable and accessible solution for online veterinary care.
Approach and Process:
• Empathy Mapping & Tone Development: We began by creating an empathy map to capture pet owners' emotions, needs, and pain points. This led to a tone that balances professionalism with a friendly, reassuring feel.
• Research: We identified common reasons users might hesitate to trust online veterinary services and incorporated trust-building elements throughout.
• Collaboration with UX Designers: Working closely with the designers, I helped align the copy with the app’s visuals, ensuring that the language was approachable and clear while still reflecting TELUS Health’s brand standards.
• Feedback & Iteration: After initial drafts, we reviewed copy with the Content Strategist and brand team, iterating on word choice and messaging to ensure alignment with brand voice and user needs.
Content Design
Educational Messaging: Introduced TELUS Health MyPet™ as a trustworthy solution for pet owners. Key messages highlighted reliability and convenience, reassuring users of the app’s legitimacy.
• Clear Call-to-Action (CTA) for Download: Simplified the onboarding process into three steps, helping users get started quickly and reducing any hesitation.
• Pricing & Service Transparency: Clearly communicated service offerings and pricing to set accurate expectations and increase trust.
• Do’s and Don’ts: Developed guidelines to clarify what services could and could not be offered through the app, managing expectations and ensuring compliance with health service regulations.
• FAQ Section: Created a comprehensive FAQ to address common questions, providing clarity and reducing potential user friction points.
This mobile app allows pet owners to consult a veterinarian online, providing easy access to professional care. My role in this project involved UX copywriting and content design, collaborating closely with UX designers, and receiving feedback from content strategists and brand owners. The project timeline was about six weeks before launch, with additional tweaks post-launch.
Problem Statement:
Many pet owners, particularly busy professionals, find it challenging to schedule in-person veterinary appointments for their pets’ well-being. TELUS Health MyPet™ aims to bridge this gap by offering a reliable and accessible solution for online veterinary care.
Approach and Process:
• Empathy Mapping & Tone Development: We began by creating an empathy map to capture pet owners' emotions, needs, and pain points. This led to a tone that balances professionalism with a friendly, reassuring feel.
• Research: We identified common reasons users might hesitate to trust online veterinary services and incorporated trust-building elements throughout.
• Collaboration with UX Designers: Working closely with the designers, I helped align the copy with the app’s visuals, ensuring that the language was approachable and clear while still reflecting TELUS Health’s brand standards.
• Feedback & Iteration: After initial drafts, we reviewed copy with the Content Strategist and brand team, iterating on word choice and messaging to ensure alignment with brand voice and user needs.
Content Design
Educational Messaging: Introduced TELUS Health MyPet™ as a trustworthy solution for pet owners. Key messages highlighted reliability and convenience, reassuring users of the app’s legitimacy.
• Clear Call-to-Action (CTA) for Download: Simplified the onboarding process into three steps, helping users get started quickly and reducing any hesitation.
• Pricing & Service Transparency: Clearly communicated service offerings and pricing to set accurate expectations and increase trust.
• Do’s and Don’ts: Developed guidelines to clarify what services could and could not be offered through the app, managing expectations and ensuring compliance with health service regulations.
• FAQ Section: Created a comprehensive FAQ to address common questions, providing clarity and reducing potential user friction points.
TELUS Health MyPet- Contest
Project Overview:
Following the launch of the TELUS Health MyPet™ app, a promotional contest was created to encourage new users to download the app. This project aimed to increase app adoption by offering an engaging and easy-to-enter contest with attractive prizes for pet owners. My role included developing concise, engaging copy to present the contest and guide users through the participation steps.
Following the launch of the TELUS Health MyPet™ app, a promotional contest was created to encourage new users to download the app. This project aimed to increase app adoption by offering an engaging and easy-to-enter contest with attractive prizes for pet owners. My role included developing concise, engaging copy to present the contest and guide users through the participation steps.
TELUS Digital - Recruitment site
1. Project Overview:
TELUS Digital’s recruitment site was redesigned to attract students and professionals seeking careers in technology and design. My role involved rewriting and redesigning the site’s content across six key pages and working closely with the project Designer, Content Strategist, and Account Manager. The project was completed over three months.
2. Problem Statement
The project aimed to position TELUS as an inclusive and forward-thinking employer offering opportunities for growth, innovation, and flexibility as many aspiring tech and design professionals, particularly students and career-changers, lack clear guidance on how to start or transition into a tech career. TELUS Digital needed a recruitment site that highlighted its accessibility as a leading tech employer and its commitment to inclusivity and growth opportunities.
3. Approach and Process
Approach and Process:
• Initial Research and Analysis: Conducted a thorough review of the existing recruitment site and identified key areas for improvement in tone, structure, and content.
• Empathy-Driven Design: Worked with the team to craft a message that resonated with diverse audiences, emphasizing inclusivity and TELUS’s support for employees from all backgrounds.
• Collaborative Ideation: Partnered with the UX designer to align content with visuals, ensuring a cohesive user experience. Reviewed drafts with the Content Strategist and account manager for alignment with TELUS’s brand voice and recruitment goals.
• Iterative Feedback and Refinement: Incorporated feedback to refine messaging and structure, balancing creativity with professionalism.
4. Content Design
• Homepage: Introduced TELUS’s vision and work culture with a compelling statement of the benefits of joining the team, creating a strong first impression for visitors.
• Careers Page: Highlighted the variety of job opportunities, emphasizing TELUS’s position as a leading tech employer and its accessibility for diverse applicants.
• Culture Page: Detailed TELUS’s commitment to inclusivity, flexibility, and social impact, fostering trust and appeal among potential candidates.
• Products Page: Showcased TELUS’s employee-focused technology offerings, emphasizing accessibility and innovation.
• Teams Page: Presented TELUS’s team structures, demonstrating opportunities for growth and cross-functional learning.
• Work Page: Highlighted success stories and tangible results driven by TELUS’s vision and culture, reinforcing credibility and aspiration.
TELUS Digital’s recruitment site was redesigned to attract students and professionals seeking careers in technology and design. My role involved rewriting and redesigning the site’s content across six key pages and working closely with the project Designer, Content Strategist, and Account Manager. The project was completed over three months.
2. Problem Statement
The project aimed to position TELUS as an inclusive and forward-thinking employer offering opportunities for growth, innovation, and flexibility as many aspiring tech and design professionals, particularly students and career-changers, lack clear guidance on how to start or transition into a tech career. TELUS Digital needed a recruitment site that highlighted its accessibility as a leading tech employer and its commitment to inclusivity and growth opportunities.
3. Approach and Process
Approach and Process:
• Initial Research and Analysis: Conducted a thorough review of the existing recruitment site and identified key areas for improvement in tone, structure, and content.
• Empathy-Driven Design: Worked with the team to craft a message that resonated with diverse audiences, emphasizing inclusivity and TELUS’s support for employees from all backgrounds.
• Collaborative Ideation: Partnered with the UX designer to align content with visuals, ensuring a cohesive user experience. Reviewed drafts with the Content Strategist and account manager for alignment with TELUS’s brand voice and recruitment goals.
• Iterative Feedback and Refinement: Incorporated feedback to refine messaging and structure, balancing creativity with professionalism.
4. Content Design
• Homepage: Introduced TELUS’s vision and work culture with a compelling statement of the benefits of joining the team, creating a strong first impression for visitors.
• Careers Page: Highlighted the variety of job opportunities, emphasizing TELUS’s position as a leading tech employer and its accessibility for diverse applicants.
• Culture Page: Detailed TELUS’s commitment to inclusivity, flexibility, and social impact, fostering trust and appeal among potential candidates.
• Products Page: Showcased TELUS’s employee-focused technology offerings, emphasizing accessibility and innovation.
• Teams Page: Presented TELUS’s team structures, demonstrating opportunities for growth and cross-functional learning.
• Work Page: Highlighted success stories and tangible results driven by TELUS’s vision and culture, reinforcing credibility and aspiration.
TELUS Health - Psychology care
Project Overview:
TELUS Health launched an online psychology care service to provide convenient access to registered clinical psychologists through a mobile app. The service focuses on helping individuals address mental health concerns, from depression and anxiety to trauma and personality disorders. My role involved creating informative and empathetic copy to introduce this service while collaborating with designers and stakeholders to ensure clarity and accessibility.
Problem Statement:
Many individuals struggle to prioritize their mental health due to time constraints and a lack of convenient access to professional care. TELUS Health’s online psychology service aims to bridge this gap by offering video sessions with registered psychologists and providing accessible and flexible mental health support.
Approach and Process:
• Research and Empathy Mapping: Developed a deep understanding of the target audience, their pain points, and their emotional needs to ensure the messaging was empathetic and informative.
• Content Strategy
Focus on Accessibility: Simplified complex mental health topics into approachable language while maintaining accuracy and sensitivity to mental health concerns.
• Iterative Feedback: Regularly reviewed and revised copy based on input from the brand team and clinical experts, ensuring content met both user and professional standards.
TELUS Health launched an online psychology care service to provide convenient access to registered clinical psychologists through a mobile app. The service focuses on helping individuals address mental health concerns, from depression and anxiety to trauma and personality disorders. My role involved creating informative and empathetic copy to introduce this service while collaborating with designers and stakeholders to ensure clarity and accessibility.
Problem Statement:
Many individuals struggle to prioritize their mental health due to time constraints and a lack of convenient access to professional care. TELUS Health’s online psychology service aims to bridge this gap by offering video sessions with registered psychologists and providing accessible and flexible mental health support.
Approach and Process:
• Research and Empathy Mapping: Developed a deep understanding of the target audience, their pain points, and their emotional needs to ensure the messaging was empathetic and informative.
• Content Strategy
Focus on Accessibility: Simplified complex mental health topics into approachable language while maintaining accuracy and sensitivity to mental health concerns.
• Iterative Feedback: Regularly reviewed and revised copy based on input from the brand team and clinical experts, ensuring content met both user and professional standards.
Full site files are available upon request
bottom of page